New probiotics from Danisco

Related tags Probiotic Danisco

Danish food ingredients company Danisco is to launch the first of
two new probiotic bacteria cultures developed by Australasian
companies Fonterra Research Centre (NZDRI) and NZMP Ltd.

Danish food ingredients company Danisco is to launch the first of two new probiotic bacteria cultures developed by Australasian companies Fonterra Research Centre (NZDRI) and NZMP Ltd.

The launch is the result of a co-operation managed by the Danisco Specialities division, dedicated to development of dairy cultures and other speciality products.

In 2001, Danisco obtained the licences for production and marketing of the two probiotic bacteria cultures in major parts of the world. "The probiotic cultures play an important role in improving our resistance to infection. The term probiotic means "for life" and is derived from the Greek/Latin word "pro" and the Greek word "bios." A yoghurt containing one of these cultures will, in more than one way, be a natural contribution to a healthy breakfast,"​said Danny O'Regan from Danisco.

In a bid to provide an 'easy-to-remember' name for the consumer, the first product, to be marketed primarily in Europe and the United States, has been branded HOWARU Bifido, a play on the English expression 'How are you?'.

"We've already introduced HOWARU Bifido to a number of large European dairy companies, and the product has been met with noticeable acclaim,"​ said O'Regan.

The HOWARU range will be supported by a website​ which will go live in early August. Danisco​ is hoping that the HOWARU cultures will generate sales in the double-digit million krone range as early as next year.

Related topics Ingredients

Related news

Related products

show more

Unlock the business potential of the protein trend

Unlock the business potential of the protein trend

Content provided by Valio | 08-Feb-2024 | White Paper

Read our white paper to learn how to overcome taste and texture challenges in protein products — and how to commercialise the protein trend by making delicious...

Custom Microbiome Solutions for Dairy & Alt-Dairy Products

Custom Microbiome Solutions for Dairy & Alt-Dairy Products

Content provided by ADM: Innovation that Feeds the Future | 13-Oct-2023 | White Paper

Backed by clinical studies and perfect for use in dairy and alt-dairy applications alike, ADM’s Active Lifestyle probiotic blend, BPL1™ probiotic, and...

Consumers Want Dairy—and More!

Consumers Want Dairy—and More!

Content provided by ADM: Innovation that Feeds the Future | 06-Oct-2023 | White Paper

In the thriving dairy industry, you’re well aware of the surging demand for both dairy and non-dairy products.

Related suppliers