CoolBrands International has teamed up with Atkins Nutritionals to manufacture, sell and distribute an expanded lineup of Atkins Endulge premium ice cream products in the United States and Canada. The product is formulated with no sugar added to control carbohydrates.
CoolBrands will initially market Atkins Endulge in a variety of flavours in pint-size containers, as well as ice cream bars, fudge bars and other frozen snacks. Future line extensions are planned for soft serve ice cream and bulk ice cream for foodservice applications.
"Following the well received introduction of Atkins Endulge novelty cups earlier this year, we recognized that many people following a controlled carbohydrate lifestyle were looking for a much wider range of ice cream products," said Matt Wiant, chief marketing officer of Atkins Nutritionals.
"CoolBrands' manufacturing, product development and distribution capabilities will help us serve our loyal customer base by providing a complete lineup of delicious ice cream products that fit a controlled carbohydrate lifestyle."
CoolBrands International president David J Stein said: "The addition of Atkins Endulge to our brand portfolio positions CoolBrands as the pre-eminent Better for You ice cream company. Better for You products are driving growth in the ice cream category, and CoolBrands is on the leading edge of innovation in this highly dynamic segment."
Coolbrands' foodservice division is a leading manufacturer and supplier of premium soft serve ice cream and frozen yogurt to the foodservice industry. The company also manufactures and sells a full line of quality flavours, chocolate coatings and fudge sauces.
Dr Robert C Atkins founded Atkins Nutritionals in 1989 to promote good health by changing the way the world eats and to help people enjoy healthier lives. Atkins Nutritionals is a pioneer and leader in providing innovative nutritional and informational products based on controlled carbohydrate nutritional science and rooted in the Atkins Nutritional Approach.