The drink that has been named "The One" is a low fat alternative to conventional milk. The drink contains 1 per cent fat but the company claims it has the taste of semi-skimmed milk which has a higher fat content of 1.7 per cent.
Robert Wiseman dairies has invested £2 million into the venture and the group believes that it will fill a gap in the market. The product will be aimed at those who do not include milk in their diet regularly as a result of the disliked taste.
According to a Euromonitor report, innovation and the development in health-orientated foods is driving dairy sector growth, and the development of this drink, which is set for release in April is a sign that dairy producer are opting to target this market sector.
Robert Wiseman is a member of the Scottish Dairy Marketing Company which has launched a £500,000 television campaign promoting milk's health benefits in the UK. The family run dairy is currently in talks with supermarkets over the selling of the milk and it intends to sell the product in Scotland and in the north west of England.