New waxed cheese labelling method launched

But Avery Dennison Roll Materials Europe has developed aself-adhesive label laminate that it believes is particularly well suited to this task.

The product, Fasson BT25 with S2800 permanent adhesive and BG40 Brown supercalendered glassine release liner, is part of the company's in Fasson Speciality portfolio. Already approved by a leading cheese marketing co-operative, Avery Dennison claims that this new-to-the-market labelstock meets requirements all along the supply chain.

This includes manufacturers, packagers, retailers and consumers.

The facestock - a lightweight 25 gm2 woodfree printing paper - offers the flexibility needed for wrap around labels, and will conform to any curves in the surface of the cheese.

Most importantly, the adhesive, Fasson S2800, has been tested by the ISEGA independent laboratory and approved to BfR - Bundesinstitut für Risikobewertung (formerly BgVV) specifications for direct contact with dry, moist, and fatty foods. It is a strong, permanent acrylicgrade offering high adhesion in both ambient and heavily chilled conditions.

It leaves minimal staining and offers a broad service temperature range of -25 deg C to +70 deg C.

Together, the Fasson BT25 face material and Fasson S2800 adhesive work on the waxed cheese surface to conform to the shape of the cheese itself - and provide a lasting and reliable bond. Application using automatic dispensing equipment is facilitated by the Fasson BG40 Brown release liner, and by the relatively high tear-resistance of the facestock.

Fasson BT25 can be printed by all the usual processes, and is particularly suited to offset and flexo. The nature of the special lightweight facestock means that high conversion speeds are not advisable and radius-cornered labels are preferred.

Temperatures up to 80 deg C can be used for ink drying, provided the web temperature is below 50 deg C at the matrix-stripping station.

For the retailer selling cheese portions from the deli counter and the consumer alike, cutting through the labelled cheese is easy - again, thanks to the lightweight stock.

Avery Dennison is a global manufacturer of self-adhesive materials, tapes and labels, office products, tags retail systems and specialty chemicals.

It operates 275 manufacturing and sales facilities in 44 countries around the world. In 2003, worldwide sales were $4.8 billion and the company, which has been listed on the New York Stock Exchange since the mid '60s, is currently ranked 359 in the Fortune 500 list of the largest US companies.