DairyReporter's publisher to be branded as Decision News Media
websites and more than 50 specialist e-newsletters, is changing its
name to Decision News Media, to convey the editorial ethos that has
made the group's news services into market leaders.
"Our established reputation is as a news group that is bringing original and high quality content into the public domain and to industry decision-makers," said Decision News Media's jointmanaging director, Franck Metzger.
"As we now move to staff news and marketing bureaus in both London and the US East Coast, further expanding our online media position and breadth of coverage in the food, pharmaceutical, science andcosmetics industries, we are convinced that a self-explanatory brand name capturing our unusual news strengths is an essential asset."
Decision News Media's flagship publications www.FoodNavigator.com, www.NutraIngredients.com and www.In-Pharmatechnologist.comare already multiple award-winners for the quality of their news content for business decision-makers.
The group this year won a Webby-Worthy award, equivalent to an Oscar of the Internet, and is currently short-listed for the 2005 News Website of the Year Award by the Association of OnlinePublishers. In the last 18 months, Decision News Media has additionally won awards for Food Industry Website of the Year, Website Launch, Editor of the Year (twice, for different editors), and News Reporterof the Year.
The Decision News Media concept is to apply top-rank journalism skills to the research and analysis of changes currently impacting focus industries. It then supplies original and high quality newscontent to industry readers for free. The group earns its revenues from advertising. However, it operates a strict policy of editorial independence, with no paid-for editorial content, and noeditorial bias afforded to advertisers.
"Decision News Media's heavy investment in editorial capacity and resources from early on in the Internet revolution has seen it achieve outright market leadership, at high speed, for manyof its news services," said Jean-Marc Cocogne, joint managing director.
"Our name change will now capture the concept that has made our media products excel."
With its main news operation and headquarters in Montpellier, Decision News Media is currently staffing a new London bureau, and in October will be opening offices in the US, on the East Coast, while extending its correspondents network in Asia Pacific and Centrala and Eastern Europe.