Campina targets low-fat dessert market

By staff reporter

- Last updated on GMT

Related tags: Nutrition

Dutch dairy group Campina has strengthened its hand in Europe's
growing dairy dessert market by launching a new, low-fat pudding in
Germany.

The sweet dessert, named Campina Optiwell Griespudding, contains 0.1 per cent fat, giving it 59 calories per 100g, the firm said.

The launch hopes to cater for growing demand for healthier dairy products in Europe, but also an expanding market for added value foods, such as cheese, yoghurt and desserts.

Campina said it hoped to "give an impulse to the dessert segment and provide consumers with more variety and diversity"​. Optiwell Griespudding is Campina's third dessert launched under the Optiwell brand, which also produces a milk drink, yoghurt drinks and yoghurts that contain 0.1 percent fat.

Several dairy companies and analysts believe desserts will play a key role in driving Europe's blossoming added value dairy market over the next few years.

And recent research by ingredients group Tate & Lyle suggests consumers are demanding desserts to be ever more slimline.

The firm found that 35 per cent of consumers surveyed in the UK, France and Germany wanted reduced calorie chilled desserts, while a similar number said they wanted reduced sugar varieties.

The research backed up Tate & Lyle's recent launch of two new sweetener solutions for dairy desserts under the Dairy Dessert Rebalance label.

Dairy Dessert Rebalance 033 claims to offer a 35 per cent reduction in calories and a 47 per cent reduction in total sugars, while Dessert Rebalance 034 offers a 32 per cent reduction in calories and a 59 per cent reduction in total sugars.

Their launch offers new opportunities for dairy firms. "Food manufacturers have been able to develop either low fat or no-added-sugars dairy desserts but have never been able to deliver both reductions together in a non-aerated product,"​ Tate & Lyle said.

Related topics: Ingredients

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