UK dairy promotes image through schools
farms in the latest effort to help young people understand more how
their food moves from farm to fridge.
Industry association Dairy UK will sponsor the trips, which form part of a £2.7m scheme launched by the government this week, intended to encourage learning outside of the classroom.
The move offers another good promotional opportunity to the dairy industry to get children interested in the sector and, more broadly, in dairy products.
Younger generations will shape the markets of the future and it is important to forge links with them, according to Jim Begg, director general of Dairy UK.
"This initiative will provide dairy farmers with an ideal opportunity to listen to the needs and concerns of their customers."
Dairy UK said it would initially look to organise trips to local dairy farms and milk processors, and hopes to sponsor more activities if these prove successful.
Britain's dairy industry has suffered along with others from a lack of recruits in crucial research and development areas, something that has been partly blamed on the food industry's low-key and dull image among young people.
It is hoped schemes like these can help to begin reversing this situation by starting at the grassroots.
The trips also fit snugly with a push by the dairy industry to make young people recognise the health benefits of dairy products, amid a growing anti-dairy movement - fuelled by suggestions of health risks dairy foods may pose.
The UK's Milk Development Council recently signed a deal with supermarket giant Tesco for a large-scale advert campaign to encourage women to eat more dairy.