Sugar-free range targets diabetics and dieters

By Catherine Boal

- Last updated on GMT

Related tags Nutrition

A new artificially-sweetened product line targeting
health-conscious confectionery consumers has joined the growing
sugar-free sector

Israel-based company Tivit, which distributes in Europe and the US, hopes to consolidate its position in the sugar-free market with the launch of Nature's Sugar free - a range which uses the artificial sweetener maltitol to simulate a sugar taste.

The company is following in the footsteps of ingredients manufacturer Symrise and machinery supplier Baker Perkins who have both launched sugar-free concepts in time for the new year.

Nature's Sugar takes the form of bites and bars in peanuts, sesame, sunflower, sesame & sunflower, coconut and energy - with dates and cinnamon - flavours.

The bite-sized pieces are packaged in a laminated, recloseable bag while the 18g - 22g bars are individually packaged.

Tivit's marketing heavily emphasises the line's nutritional content, claiming the products are suitable for diabetics and dieters as they contain no sugar, gluten, cholesterol or artificial flavourings.

Tivit CEO Rami Offer said: "We provide the market with a perfect solution for a healthy, 'guilt-free', natural snack, that comes in a variety of flavours and suits everyone.

"When incorporated into a nutritionally balanced diet, our unique products can contribute positively to a healthy lifestyle living."

Released this month, the products will be on display at confectionery trade fair ProSweets held in Cologne 29 January - 1 February 2007.

Related topics Ingredients

Related news

Show more

Related products

show more

Unlock the business potential of the protein trend

Unlock the business potential of the protein trend

Content provided by Valio | 08-Feb-2024 | White Paper

Read our white paper to learn how to overcome taste and texture challenges in protein products — and how to commercialise the protein trend by making delicious...

Custom Microbiome Solutions for Dairy & Alt-Dairy Products

Custom Microbiome Solutions for Dairy & Alt-Dairy Products

Content provided by ADM: Innovation that Feeds the Future | 13-Oct-2023 | White Paper

Backed by clinical studies and perfect for use in dairy and alt-dairy applications alike, ADM’s Active Lifestyle probiotic blend, BPL1™ probiotic, and...

Consumers Want Dairy—and More!

Consumers Want Dairy—and More!

Content provided by ADM: Innovation that Feeds the Future | 06-Oct-2023 | White Paper

In the thriving dairy industry, you’re well aware of the surging demand for both dairy and non-dairy products.

Related suppliers

Follow us

Products

View more

Webinars