Popular porridge pushes oat sales

By Catherine Boal

- Last updated on GMT

Related tags Porridge Uk

The traditional breakfast appears to be making a comeback with
consumers tuning into the health benefits of porridge oats and
driving growth in a formerly small sector of the cereal market.

Figures released by the National Farmers Union and Home Grown Cereals Authority show that the fastest growing category in the UK cereal market is porridge which is up 19 per cent year on year.

And, according to a report from UK trade magazine, the Grocer, sales of porridge oats have risen 5.4per cent to £47 (€71.6m) million in the last year with the instant oat varieties climbing 6.4 per cent to almost £64m (€97.5m).

Porridge is a good source of protein, calcium, iron, magnesium and B-vitamins which could explain its growing popularity with consumers. Oats have also gained a reputation as an effective way of lowering bad 'LDL' cholesterol levels and helping control weight due to their low GI.

One of the UK's biggest cereal makers, Jordans, has been quick to capitalise on the health trend. The natural breakfast manufacturer released a range of Real Fruit Porridges this month which boast fruit pieces and no added salt or sugar.

The instant oat mix is designed to appeal to health conscious consumers with Sultana & Apricot and Raisin & Apple flavours. The new variety join the already-launched Superfoods porridge which uses cranberries, pumpkin seeds, blueberries and almonds to boost its nutritional benefit.

Related topics Ingredients

Related news

Show more

Related products

show more

Unlock the business potential of the protein trend

Unlock the business potential of the protein trend

Content provided by Valio | 08-Feb-2024 | White Paper

Read our white paper to learn how to overcome taste and texture challenges in protein products — and how to commercialise the protein trend by making delicious...

Custom Microbiome Solutions for Dairy & Alt-Dairy Products

Custom Microbiome Solutions for Dairy & Alt-Dairy Products

Content provided by ADM: Innovation that Feeds the Future | 13-Oct-2023 | White Paper

Backed by clinical studies and perfect for use in dairy and alt-dairy applications alike, ADM’s Active Lifestyle probiotic blend, BPL1™ probiotic, and...

Consumers Want Dairy—and More!

Consumers Want Dairy—and More!

Content provided by ADM: Innovation that Feeds the Future | 06-Oct-2023 | White Paper

In the thriving dairy industry, you’re well aware of the surging demand for both dairy and non-dairy products.

Related suppliers