Fonterra drops anchor deal in Egypt

Related tags Middle east Saudi arabia

Fonterra has reached an agreement with a leading Egypt-based dairy supplier for licensed production of its Anchor range of goods in the country.

Arab Dairy Products, which already works with Fonterra to manufacture processed cheese portions in a number of gulf countries like Iraq and Bahrain, will take up responsibility for the processing and distribution of Anchor cheeses in Egypt.

Amr Farghal, general manager of the New Zealand-based cooperative’s operations in the Middle East, said that with 80 million consumers in the country and a cheese retail market valued at NZ$350m (€152.3m), Egypt was a major opportunity.

“With Arab Dairy’s infrastructure, we are well positioned to reach this market through our Anchor brand, which has been very successful in other parts of this region,”​ he stated.

Related topics Manufacturers Fonterra

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