Tesco rolls-out cream packaging redesign to stress tradition
![Tesco rolls-out cream packaging redesign to stress tradition](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/3/6/5/5/2955563-1-eng-GB/Tesco-rolls-out-cream-packaging-redesign-to-stress-tradition.jpg)
London-based branding consultancy R-Design used a bold typography to highlight the cream type, and strong color-coding of the seal that follows the 'category language' supports this.
The retail giant's redesign (pictured) has also been rolled-out across brand extensions such as soured cream and crème fraiche in a bid to achieve a consistent look across the line, with a strong shelf presence aimed at increasing the consumer appeal.