DuPont on EU probiotic health claim ban: “Mention specific strains”

By Shane Starling

- Last updated on GMT

Related tags: Probiotic health claims, European union

Giant of probiotic supply, DuPont, is not afraid to admit its European business has been altered by the rejection of probiotic health claims under the EU nutrition and health claims regulation (NHCR).

The term itself will be banned as a marketing tool across the European Union from December 14, 2012, but Michael Bond, DuPont Nutrition and Health, health platform leader in Active Nutrition, explained why the company remains optimistic about the multi-billion euro sector.

 “It is clearly going to affect our business,”​ he said. “The fact that our customers are now having to remove that from labels is clearly a challenge.”

“Our recommendation is to use content claims. To mention the specific strains.”

While that is the new marketing reality, the company continues to invest heavily in research that addresses the scientific requirement reality.

“We are clearly now conducting our studies in line with the recommendations and recommendations from EFSA and the Commission. It is something we are fully aware of in the study design process; in the execution process. We are thinking immediately from the point of view of the submissions that we would then make for the claims.”

Bond also spoke of the international impact of the EU’s strict health claim rules.

Related news

Show more

Related products

show more

Know your Ethnic Dairy Opportunities

Know your Ethnic Dairy Opportunities

DuPont Nutrition & Biosciences | 05-Dec-2018 | Technical / White Paper

Global consumers often look for something new from the yogurt category and products with a good story. In Western markets, this demand is driving a trend...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 19-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

GLOBAL PREFERENCES: TEXTURANTS PLAY A KEY ROLE.

GLOBAL PREFERENCES: TEXTURANTS PLAY A KEY ROLE.

Tate and Lyle | 16-May-2018 | Technical / White Paper

Texture is a matter of taste, and that’s true on a global scale as well. What appeals to consumers in Italy might turn off those in Indonesia. As formulators,...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars