DMK expands private label portfolio to include in-demand lactose-free UHT
Bremen-based DMK is launching a range of new private label dairy products, including lactose-free and reduced-lactose UHT products, and blended spreads, at the Private Label Trade Show in Amsterdam later this month.
Speaking with DairyReporter.com, DMK senior executive for consumer communications, Daniela Dethmann, pinpointed increased awareness about lactose-intolerance as the driving factor behind the company's low-lactose and reduced-lactose UHT private label developments.
“Around 70-75% of the world’s population is or claims to be lactose intolerant which offers a large potential for lactose-free or reduced dairy products,” said Dethmann. “Lactose intolerance has a negative impact on the consumption of dairy products.”
“Although the market for lactose-free products is already well established in Europe we see potential here but also in Asia and Africa because there the prevalence for lactose-intolerance is even higher.”
Private label innovations “tailor-made solutions”
Demand for DMK’s private label product portfolio comes mainly from Germany and Europe. The company’s existing portfolio includes fresh dairy products, butter, cheese, and ice cream.
“After analysing each client’s needs, market positioning and latest trends, we develop tailor-made solutions,” said Dethmann.
“Customers satisfaction – from national and international clients – proves the success of our way of doing business,” said Dethmann.
‘Dairy Drop’ packaging innovation “promising”
Another “promising innovation” that DMK will be presenting at the Private Label Trade Show is ‘Dairy Drop’ – a portion pack for coffee cream, coffee milk, evaporated milk and other products.
“The ‘Dairy Drop’ attracts the eye with its droplet design,” said the company. “However, the functionality of the new format is also distinctively different from that of traditional single portions: it fits neatly around the curve of glasses, cups and mugs and also makes pouring easier.”
Commenting on the ‘Dairy Drop’ development, Dethmann said: “DMK is one of the largest producers of coffee cream/evaporated milk portions and hence wanted to drive this category with an innovative packaging showing better opening and handling features.”