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Dupont feeding US dairy cooperative value added interest

06-Nov-2013 - Last updated on 17-Aug-2020 at 07:42 GMT

Related tags Dairy product Yoghurt Milk Us

Using Greek yogurt as a knowledge base, DuPont is working to make value added dairy products, such as drinking yogurt, kefir, and milk-based coffee drinks, “more accessible and more affordable” to US dairy cooperatives.

DairyReporter.com caught up with Brett Thompson, strategic marketing lead for dairy in North America at DuPont, at the International Dairy Show in Chicago this week.

According to Thompson, growing consumer demand for value added dairy has provided an opportunity for struggling US dairy cooperatives to drive flagging fluid milk sales.

“That market itself is declining, so they’re saying, ‘OK so what else can we do with the milk?'," said Thompson.

“Consumers are willing to pay more for the right types of products with the right nutritional profiles. So what we try to do is leverage what we have learned from Greek, things like protein, in other parts of the market."

"What we're trying to do is lower the barrier into entering these markets," said Thompson. "Buying equipment like separators is quite expensive, you're looking at $750,000 to buy a separator."

“So we try to make these high value consumer goods more accessible and more affordable for them."