Meiji planning wider Chinese ice cream roll out after plant investment


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Meiji planning wider Chinese ice cream roll out after plant investment

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Japanese dairy giant Meiji has opened a plant in Guangzhou that will enable it to expand the availability of its branded ice cream in China.

Tokyo-based Meiji announced yesterday that operations had begun at its new ice cream plant in Guangzhou, the largest city in south China.

The facility, run by Meiji subsidiary, Meiji Ice Cream Guangzhou, will produce a wide range of "Japanese-inspired products"​ including an ice cream bar that combines combines condensed milk with Japanese flavours, such as red bean and green tea.

Chocolate ice cream, which Meiji says "continues to grow in popularity"​ in China, and cups of ice cream mixed with fruit will also roll off lines at the Guangzhou plant.

Until now, sales of Meiji ice cream in China have been limited to the south of the country.

Meiji plant
Mejij's new Guangzhou ice cream plant.

As a result of the Guangzhou plant investment, however, the availability of Meiji ice cream will now be expanded to north and east China, Meiji said in a statement.

Through this geographical expansion, teamed with increasing consumer demand and brand recognition, Meiji expects Chinese ice cream sales to increase to RMB 500m (US$80.5m, €68m) by 2020.

"Urbanization and increases in individual income in recent years has led to annual double-digit growth for China's ice cream market,"​ said Meiji. "And consumer demand for high-quality, premium products is stronger than ever."

"Able to take advantage of the established brand recognition of Meiji ice cream as high-quality ice cream from Japan, Meiji Ice Cream Guangzhou will apply technology and expertise cultivated in Japan to develop a line-up of high value added products for the China market."

"Through the development of operations in China, the Meiji Group will continue to expand the Meiji brand. We will help Chinese consumers discover a new level of deliciousness and fun in ice cream and contribute to market stimulation,​" said Meiji.

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