News & Analysis on the Dairy Industry & Markets
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The California Milk Processor Board has unveiled an English and Spanish language TV advertising campaign to encourage parents of all ethnicity to buy milk for their children.
The Milk Processor Education Program (MilkPEP) has signaled its latest move away from its celebrity-driven 20-year old got milk? campaign, but insists that the iconic marketing program is not being dumped.
The Milk Processor Education Program (MilkPEP), the organization behind the famous got milk? campaign, has unveiled two new national marketing programs, including one it believes will become its “next 20 year campaign.”