Mondelez Brazil unveils rounder packaging for Philadelphia cream cheese
The packaging reinforces the brand’s visual identity because retailers can now stack the product more efficiently on the shelves.
“Thanks to offset printing we can obtain the excellent print quality we want. And we finish the same packaging with a wide range of materials, inks and varnishes,” said Juliano Brites Rodriguez, marketing K&S, Mondelez Brazil.
The company selected IML packaging because of its print quality and it decorates all sides of the packaging with a single label.
It opted for DoubleSided IML, or IML labels that are printed on both sides for more marketing opportunities and now prints recipes on the inside of the lids.
Mondelez Brazil said it worked with Verstraete IML and the Brazilian injection moulder Jaguar Plásticos on the project.