'Old school' Icelandic skyr and cream combo inspires siggi's whole milk yogurt
New York-based siggi's launched its new whole milk yogurts - available in Plain, Vanilla, Strawberry and Rhubarb, and Mixed Berries variations - across the US on July 1.
The yogurt made using whole milk, as opposed to the skim milk used traditionally by siggi's, and a "touch of cream."
This combination, siggi's says, gives the whole milk yogurt a "richer taste" than its 0% and 2% fat offerings.
Siggi Hilmarsson, a native Icelandic, started the siggi's brand from the kitchen of his New York apartment in 2004 using a recipe provided by his mother.
This time around, however, his father was the inspiration.
"My father eats his skyr the old-school way by pouring fresh cream over it, and that inspired me to create siggi's whole milk yogurt, it honors his tradition," said Hilmarsson, founder and CEO of siggi's.
"I am excited to share that experience with siggi's fans everywhere especially now as people are starting to embrace the satiating quality of fat," Hilmarsson said.
Each 125g pot of siggi's whole milk yogurt contains 5g of fat, compared to none in 150g pots of 0% siggi's and 3g in 150g pots of 2% siggi's.
Harley Pasternak, a nutritionist and siggi's ambassador, welcomed the higher fat content of siggi's whole milk yogurt, which he said "provides a richer taste and keeps us feeling full longer."
"I'm thrilled that siggi's has introduced a whole milk variety because fat has gotten a bad rap over the years and the tide is now turning," Pasternak said.
