New territory: drinkable yogurt
As Chobani continues its push into new food categories, the company is rolling out Drink Chobani, a yogurt beverage made with non‐GMO ingredients. Drink Chobani will introduce four flavors: strawberry banana, apple cucumber spinach, mango, and mixed berry.
Extending Flip line
The Greek yogurt company is expanding its line of Flip products to include seven new flavors in low fat and whole milk varieties. Chobani Flip products pair Greek yogurt with ingredients like nuts, dried fruit, and seeds.
In the low-fat yogurt category, Chobani has launched Apple Crisp Twist, Peanut Caramel Satisfaction, and Honey, That’s Nuts! The company has also expanded the Flip line to include whole milk yogurt with new flavors: Pure Blueberry, Pure Cherry, Pure Raspberry, and Pure Pear & Honey.
More simply 100 ‘crunch’ options
Also launched in 2013, Chobani Simply 100 is named after its 100-calorie content per 4.2-ounce serving.
Most recently, the company doubled its Simply 100 “crunch” flavors with three more variants: Black Cherry Pie, Lemon Meringue Crisp, and Mixed Berry Crumble.
Lastly, rounding out the inrtoductions is a Strawberry-Banana flavor to add to its Chobani Kids Tubes line.