Arla launches milk brand to give back to its farmers

By Jim Cornall contact

- Last updated on GMT

To assist farmers hit by low milk prices, Arla Foods is introducing Arla Farmers Milk, in ASDA stores, with 25p of the price going directly to Arla farmers.
To assist farmers hit by low milk prices, Arla Foods is introducing Arla Farmers Milk, in ASDA stores, with 25p of the price going directly to Arla farmers.

Related tags: Milk

Arla Foods amba has introduced Arla Farmers Milk in the UK, so consumers can pay more for milk knowing that 25p (32c) of each unit sold will go directly to Arla farmers.

The farmer-owned dairy company says that its new product is based on its research showing that almost two thirds of consumers (63%) said they would pay more for dairy products if they know the extra money goes back to farmers.

Arla Farmers Milk will be available in ASDA stores from July 12 in a four-pint format, with both semi-skimmed and whole milk options at an RSP of £1.20 ($1.56). By comparison, ASDA brand four-pint milk RSP is 95p ($1.23).

Chris Brown, senior director, sustainable business, ASDA, said the launch offers consumers the choice to pay extra for their milk knowing it will go back to the farmers.

Arla Farmers Milk will be officially launched at the Great Yorkshire Show on July 12.

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2 comments

UK MILK

Posted by James,

This is UK Milk from UK Arla farmers and whilst the benefit is shared across the CO-OP, equally, the UK Arla CO-OP farmers benefit from similar initiatives across Europe. This is a really positive story for the UK's farmers, especially if other retailers / processers follow suit with something similar. LET'S BE POSITIVE!

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Help for farmers

Posted by Jack,

When Chris Brown says the extra money goes back to the farmers, he should have explained that due to the co op nature of Arla it means that the money goes to all Arla farmers in proportion all over Europe. If you want to help UK farmers do it directly by buying UK food which also helps the environment by getting trucks off the roads of Europe.

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