IDC and Privatmolkerei Naarmann enter sales and marketing alliance

By Jim Cornall contact

- Last updated on GMT

IDC is partnering with UHT-milk producing dairy company Naarmann to promote its aseptic tap, The Answer.
IDC is partnering with UHT-milk producing dairy company Naarmann to promote its aseptic tap, The Answer.

Related tags: Milk, Marketing

International Dispensing Corporation (IDC) has announced a strategic sales and marketing alliance with Privatmolkerei Naarmann GmbH, an ultra-high temperature (UHT) dairy in Germany.

Under the arrangement, Naarmann will support US packaging company IDC in the global dairy segment by providing samples, and will also market IDC’s The Answer tap, through its own branded products.

The Answer is a large-format packaging tap to deliver UHT dairy products without need of refrigeration or preservatives.

Samples to be produced for potential global customers

Naarmann will supply samples of UHT dairy products in aseptic bag-in-box (BIB) equipped with IDC’s The Answer to potential IDC dairy customers throughout the world. The two companies also will work together to promote Naarmann branded BIB dairy products with The Answer across Europe and in markets where Naarmann currently exports.

Dairy, with its inherent safety issues, constitutes the largest potential market for The Answer, which IDC says is the world’s only aseptic tap and only safe alternative for ambient dispensing of aseptic products.

The company says that securing the UHT dairy, which was willing to undergo the necessary machine conversions for IDC’s product, and to schedule multiple small sample runs, is a major step in the path to global dairy commercialization.

Naarmann, IDC’s first European customer, is in the process of producing BIB samples with The Answer in response to requests from potential IDC customers in Pakistan, Nigeria, China, Mongolia, Malaysia, Vietnam, Indonesia, France, Mexico, Peru and the US.

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