That’s according to Chr. Hansen’s executive vice president for APAC and Latin America, Sten Estrup.
In our exclusive video, he discusses the region’s changing health demands and the vast opportunities he believes it is offering the food and nutrition industry.
He also zones in on probiotics, a key sector for the Danish company globally and regionally, and looks at how consumer awareness of good bacteria is growing, as well as pinpointing categories that he believes offer future potential for probiotic growth.
“We are working with eight of the world’s 10 biggest pharma companies and right now, we are launching a probiotic LGG consumer product with one of the top pharma companies in the region," said Estrup, who added that LGG was nicely supplementing its “market-leading BB12 proposition”.
Watch the video to also discover how the dairy market is shifting, and growing, across Asia Pacific as consumers increasingly look for healthier choices.
Likewise, consumer demands and regulatory moves are also driving the market for natural colours, says Estrup.
He says last year the company experienced 24% organic growth in APAC, and the region is the firm’s fastest growing market.
Check out the video to find out more about the trends that are enabling this growth, and how Estrup believes they can shape the industry in the year ahead.
The Probiota series is growing, and in October 2017, Singapore will host the first ever Probiota Asia event. Building on the success of the annual global Probiota and Probiota Americas events, Probiota Asia will focus exclusively on this high growth market and the challenges it faces.
Save the date: 11-13 October 2017