Plant to double in size as Müller looks to expand with £100m investment

By Jim Cornall contact

- Last updated on GMT

Müller is investing in its yogurt and dessert products, including the new greek plain yogurt, White Velvet.
Müller is investing in its yogurt and dessert products, including the new greek plain yogurt, White Velvet.

Related tags: Dairy product

Müller said it will invest £100m ($113m) over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products made from milk produced by British farmers.

The company said it plans to further grow and innovate brands including Müllerlight, Müller Corner and Müller Rice, and aims to broaden their usage occasions and availability.

Müller will also build on its licensing agreement with Mondelēz to develop its range of Cadbury products, including entry to new segments of the desserts sector.

Plans include upgrades to capacity at its three sites in Shropshire, including doubling the size of the Telford facility by 2020.

Reduce dependence on imported milk

Müller said it will also increase its marketing spend by almost 25% over the next three years.

Plans for its yogurt and desserts business are part of the category vision that identified a potential £233m ($315m) of yogurt and desserts category growth by 2020, which the company said would be delivered by bringing 'excitement, innovation and game changing new products to the market.'

Bergen Merey, managing director of Müller Yogurt & Desserts, said the investment will ensure Müller can offer an increasing portfolio of yogurt and desserts products made in Britain with milk from British farmers.

“Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors, is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry,”​ Merey said.

Related topics: Manufacturers, Yogurt and Desserts

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2 comments

White velvet horrible

Posted by Neil Larkin,

My family & I enjoy everything Müller has made until now, I have just purchased 2 x pots of the new White Velvet (use by 14th Nov) @ £1.60 per pot, thinking it was going to be the same as Müller corner yogurt, however it tastes absolutely horrible, has anyone else thought the same, I opened the first pot & thought it was off so I decided to open the second pot only to tase the same. Very disappointed or have I just had a bad batch. Your thoughts please.
Kind regards Neil from Leeds West Yorkshire.

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greek plan velvet yourget

Posted by Mrs m Patel,

This is called plan Greek velvet yourget but its full of sugar it can't be plan yourget

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