Plant to double in size as Müller looks to expand with £100m investment

By Jim Cornall contact

- Last updated on GMT

Müller is investing in its yogurt and dessert products, including the new greek plain yogurt, White Velvet.
Müller is investing in its yogurt and dessert products, including the new greek plain yogurt, White Velvet.
Müller said it will invest £100m ($113m) over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products made from milk produced by British farmers.

The company said it plans to further grow and innovate brands including Müllerlight, Müller Corner and Müller Rice, and aims to broaden their usage occasions and availability.

Müller will also build on its licensing agreement with Mondelēz to develop its range of Cadbury products, including entry to new segments of the desserts sector.

Plans include upgrades to capacity at its three sites in Shropshire, including doubling the size of the Telford facility by 2020.

Reduce dependence on imported milk

Müller said it will also increase its marketing spend by almost 25% over the next three years.

Plans for its yogurt and desserts business are part of the category vision that identified a potential £233m ($315m) of yogurt and desserts category growth by 2020, which the company said would be delivered by bringing 'excitement, innovation and game changing new products to the market.'

Bergen Merey, managing director of Müller Yogurt & Desserts, said the investment will ensure Müller can offer an increasing portfolio of yogurt and desserts products made in Britain with milk from British farmers.

“Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors, is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry,”​ Merey said.

Related topics: Manufacturers, Yogurt and Desserts

Related news


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.