This year, 18% of respondents said sales would be much better; 44% believed the coming year would be somewhat better.
Only 1.7% said it would be a much worse year in sales, half of the number that believed the year ahead would be worse in the initial DairyReporter survey.
These are just some of the findings revealed by the second annual DairyReporter survey, State of the Global Dairy Processing Market 2017, which saw more than 900 respondents from dairy industry professionals in 80 countries around the world.
The response rate was an increase of more than 50% compared with the initial survey.
A range of questions was asked, on a variety of issues from currency concerns to staffing, environmental concerns to exports, and new product development to milk prices.
As well as results from the report, it includes links to the most read articles on DairyReporter in 2017 so far, giving an insight into what those inside and outside of the industry consider the hot topics in dairy.
The report also contains a selection of anonymous comments received from those within the industry on what are perceived as the biggest current challenges and opportunities within the dairy industry.
The report can be purchased here.