Yeo Valley launches fourth coded printed lids campaign
It has produced 15 polyester lids, each with a 14 character code, which are sealed onto packs of Yeo Valley's yogurt and revealed when the lid is peeled back.
Getting closer to customers
Consumers can win one of two Mini convertible cars, a one-week stay and two mini-breaks, plus £1,000 ($1,312) spending money, by entering their unique code online.
Dan Rusga, marketing director, Yeo Valley, said this is the fourth product competition it has launched using unique coding, (the others were ‘Win a Land Rover’, ‘Win a Camper Van’ and ‘Win a Holiday of a Lifetime’).
It also used the same technology two years ago to launch a point-based loyalty scheme for customers.
“The unique coding printing technology from Clondalkin Bury has been instrumental in enabling us to get closer to our customers and reward them for their loyalty,” said Rusga.
“As a company we have made a long-term commitment to unique coding and are confident it will continue to reap rewards for our business.”
The unique coding concept was first developed four years ago and remains the only print technology of its type to be used in the UK dairy market.
John Chadwick, MD, Clondalkin Flexible Packaging Bury, added it was proud of the technique and delighted to see it working so well for Yeo Valley.
“Brands have to find new ways of differentiating themselves from the competition, which is why we are committed to working with our customers to develop innovative packaging,” he said.
All the unique codes are printed on the surface of the lids to ensure the printing ink does not contaminate the product.
The code is covered by the design and revealed when the polyester lid is peeled back.