News in brief

fairlife launches ultra-filtered whole milk with DHA omega-3

20-Feb-2018 - Last updated on 20-Feb-2018 at 10:34 GMT

A new omega-3 whole milk has been introduced by fairlife.

Chicago-based health food company fairlife is expanding its portfolio of milk products with the addition of fairlife DHA Whole Milk, an ultra-filtered cow's milk with DHA omega-3 fatty acids.

The new product joins the company's 2% ultra-filtered milk with DHA. Both fairlife DHA products, formerly known as fairlife SuperKids, are available in 52-ounce bottles throughout the US.

Sue McCloskey, dairy farmer and co-founder of fairlife, LLC, said, "Scientists have linked these fatty acids to a variety of health benefits throughout life, including brain health and health aging.

“Our new ultra-filtered whole milk option offers 125mg of DHA Omega-3 fatty acids in each serving. That's more than triple the amount found in other DHA-milks."

Available nationwide

Each serving of fairlife DHA Whole Milk provides 13g of protein and 35% of the daily value of calcium. All fairlife products are made with cow's milk filtered using a patented cold-filtration process to remove lactose and sugars while maximizing the natural proteins and vitamins found in the milk.

fairlife DHA Whole Milk is now available in retail and grocery stores nationwide for a suggested retail price of $4.49.