ALDI buys Hungarian dairy brand Kokardás

By Jim Cornall contact

- Last updated on GMT

The Kokardás brand, which ALDI has purchased from Alföldi, consists of 12 products that the supermarket chain sells in Hungary.
The Kokardás brand, which ALDI has purchased from Alföldi, consists of 12 products that the supermarket chain sells in Hungary.

Related tags: Milk

ALDI Magyarország Élelmiszer Bt., the supermarket chain’s Hungarian arm, has bought the Kokardás dairy brand from Alföldi Tej Értékesítő és Beszerző Kft. (Alföldi Milk Sales and Purchasing).

The discount grocery company said it strives to offer as many Hungarian domestic products as possible on the shelves of its stores, so since launching in Hungary in 2008, it has tried to source fresh dairy and other products from Hungarian suppliers.

Since that time, ALDI has been supplied with around 40 products by Alföldi.

Alföldi established a brand in the dairy market in 2015, the Kokardás brand, which was exclusively distributed through ALDI stores.

Increasing product variety

The initial product, Kokardás 1.5% UHT, has now been joined by more than 10 other products, including, natural and fruit yogurts, butter, sour cream, cooking milk, boiled milk and curds.

ALDI said due to its success, it was purchasing the brand, intending to double its market.

Alföldi said ALDI will be able to bring more successful products to the market, which will reinforce customers' faith and trust in Hungarian products.

"By purchasing the Kokardás brand, we are creating a platform for further expansion of our dairy product range and we respond to the needs of domestic consumers who are increasingly looking for cheap Hungarian products,”​ said Bernhard Haider, managing director of ALDI Hungary.

About Alföldi

Alföldi was founded in 2003 with 23 members and a milk collection capacity of 85m liters in Debrecen, Hajdú-Bihar County.

Today, with more than 160 members and 630 employees in two facilities, and an annual production quota of 383m liters, 25% of the country's production is organized by ATÉB in 17 counties.

In 2017, sales amounted to HUF 53bn ($208.6m). ­­­­

ALDI currently employs about 3,000 Hungarian workers in 129 stores in the country.

Related topics: Manufacturers


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