The deal is part of the cooperative’s efforts to grow in key overseas markets.
The population of Bangladesh has grown by more than 10% in the last 10 years, reaching more than 160m people, and it now accounts for more than 2% of the world’s total population.
‘Exciting growth opportunity’
Fonterra’s managing director of Sri Lanka and Indian Subcontinent, Sunil Sethi, said Anchor is well placed to drive growth, while improving the wellbeing of Bangladeshis.
“The Bangladesh market creates an exciting growth opportunity. Partnerships like the one we’re announcing today will enable us to bring dairy nutrition to even more consumers across the country, so we can do well, by doing good,” Sethi said.
“Our Anchor Full Cream Milk Powder, for example, comes with more than 23 vital nutrients including protein, calcium, vitamins and minerals. Anchor is specially formulated with ‘NutriShakti, a nutri-bundle that supports growth, energy and immunity.”
Managing director, ACI Agrolink Limited, Dr F H Ansarey said, “Anchor is a renowned global dairy nutrition brand and we have a shared vision alongside Fonterra to enrich people’s lives by supplying safe, high-quality dairy nutrition to the people of Bangladesh.”