New research from Arla on fibre consumption coincides with Arla Fibre launch

By Jim Cornall contact

- Last updated on GMT

The poll of 2,000 British adults revealed 45% believe they don’t get the necessary nutrition from food.
The poll of 2,000 British adults revealed 45% believe they don’t get the necessary nutrition from food.
Arla’s new product in the UK, a yogurt with added fibre, Arla Fibre, contains 16% of the recommended daily amount of fibre.

However, a study commissioned by the company on fibre consumption reveals while 94% think it’s important to have fibre in their diet, only 6% know the recommended amount is 30g of fibre every day.

The new research shows nearly two thirds (61%) of the population eats the same or similar foods every day.

Brits cite their daily routines (47%) and lack of time (21%) as the main culprits for their predictable eating habits. However, seven out of 10 wish they could vary their diets more easily.

Guidelines unclear

The poll of 2,000 adults, carried out by 72 Point, also revealed 45% believe they don’t get the necessary nutrition from food as a result of monotonous meal times, with 76% wishing it was easier to get the required nutrition from existing diets.

However, 85% of those polled don’t know how much of each food group they should be eating each day, with vitamins (25%) and iron (17%) believed to be the food groups that were lacking the most.

No fibre taste

James Quayle, brand manager, Arla Foods, said on average, the UK population only eats about 18g of fibre a day, in contrast to the UK Government released its 2015 advising that adults should eat 30g of a fibre.

“It’s no surprise that we’re struggling to get enough fibre, when traditional fibre-rich foods can be so bland and uninspiring,”​ Quayle said.

“So here at Arla, we set out to change all that and created a tasty yogurt which equates to 16% of the 30g recommended by the UK Government in each 150g serving. And best of all… you can’t taste the fibre at all!”

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