NG Solutions introduces Healthy Height to European market
Healthy Height, available in chocolate or vanilla flavors, is a kids’ protein shake the company says is proven to improve children’s height.
According to a recent clinical study, Healthy Height can help young children who are short and lean grow taller.
Role of nutrition
The company notes that while height is predominantly genetic, poor nutrition during childhood may impact a child’s maximum height potential and rate of growth.
Healthy Height has 12g of whey protein in each serving, and is fortified with vitamins and minerals. This hormone-free, gluten-free shake is a source of amino acids that are key to growth. This product contains no soy and no artificial colors, flavors or preservatives.
Professor Moshe Phillip, MD, co-founder of NG Solutions, said some parents resort to human growth hormone (HGH) therapy, which may help some children with diagnosed disorders, “However, many children in Europe are not eligible for growth hormone therapy.
“We decided to address this gap in the nutrition market and developed Healthy Height, a nutritious and delicious formulation designed especially for kids,” Phillip said.
Liron Fendell, CEO of NG Solutions, said the company conducted clinical research to see how this supplement plays a role in height gain.
“The findings showed that providing short and lean young children with the right nutrients in specific doses helped increase their growth rate within six months with no increase in BMI,” Fendell said.
Patents pending
The randomized, double-blind, placebo-controlled study published in the Journal of Pediatrics evaluated the impact of Healthy Height on growth.
It assessed 200 healthy children, between the ages of three and nine, from middle class families, with normal height and weight, below the 10th percentile.
Healthy Height sells in the US, Asia Pacific and Israel, with GMP-certified production facilities in the US, Germany and Israel. The product has patent applications pending in the US, Canada, Australia, Israel, India and the EU. The product is sold to retailers and companies for private label branding.
