The cartons will be available in 1 liter 1.5% and 3.8% packs and Arla said it believes the packaging will send a clear message to consumers about caring for the environment.
Elise Bijkerk, marketing director, Arla Foods Germany, said buying this pack promotes the use of renewable raw materials to protect fossil resources while making a positive impact in reducing the CO2 level compared with a standard carton pack.
“Consumers that choose our pure Arla BIO Weidemilch also have an increasingly strong interest in sustainable packaging. With the value-added pack from SIG, we can demonstrate our commitment to transparency and our holistic approach to sustainability across the value chain,” she said.
SIG says its SIGnature packs are aluminum-free, made from 77% paper board from wood and 23% plant-based polymers through ‘mass balancing’, which means for the polymers used in the carton, an equivalent amount of bio-based feedstock went into the manufacturing of the polymers.
The mass balancing is certified through internationally recognized third-parties.
It claims the carbon footprint is 72% lower than a standard SIG carton pack of the same format, based on a life cycle assessment (CB-100732 of 02.03.2018) carried out by independent experts using the ISO 14040 international standard.
All the credentials are displayed on the milk packs, together with the FSC label which shows the wood-based content comes from well-managed forests and other controlled sources in accordance to FSC requirements.
The polymers that make up the rest of the SIGnature pack cartons, including the barrier and the spout, are linked to 100% plant-based material audited by certification schemes (ISCC PLUS and TÜV SÜD CMS71).