According to Lactantia, the new bottles make it “the first major dairy processor to feature 1.5 L milk bottles that are resealable and recyclable,” keeping the milk fresher for longer without additives or preservatives.
Parent company Parmalat Foods spent three years developing the PET bottles at its Canadian Research and Development Centre, ensuring they were BPA-certified and able to better protect the nutritional properties of the milk.
This introduction will be the first 1.5 L size on the market for Lactantia. The new bottles are to be produced at a plant in Brampton, Ontario, and will launch with every fluid milk option from the brand, including lactose-free and organic.
The company says the bottles are more convenient to use and store than traditional milk packaging, and cited the changing ‘needs’ and ‘lifestyles’ of today's Canadian consumers as motivation for the product.
Marco De Palma, general manager, fluid, at Parmalat Canada, said, “It demonstrates the scope of our company's leadership and drive to innovate. It is the culmination of sustained and collaborative efforts by our Research and Development, Marketing and Operations team, which has worked tirelessly on the project for more than three years. The new bottles are truly an innovative step forward for dairy product packaging.”