Product launches: July 2018

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Stork launches new Coconut Oil​

In the UK, Stork has launched Stork 100% Coconut Oil to the market, offering a substitute to butter and spreads for the growing number of consumers seeking vegan and free-from baking products.

Stork 100% Coconut Oil has been formulated for dairy-free baking and cooking, offering all the benefits of coconut oil without the coconut taste.

Steven Hermiston, general manager at Upfield, said, “We know that there has been an increase in the number of consumers adopting vegan buying behaviors as the shift towards more natural food products continues. ​

“As a category leader, we continually strive to answer consumer needs and identified that there was a gap in the market for a vegan baking block, which is why we introduced Stork 100% Coconut Oil. It provides consumers with a dairy-free product from a well-known and trusted baking brand, and is set to bring incremental value to the butters and spreads category by tapping into two of the biggest consumer trends - coconut oil and free-from.”​

New Stork 100% Coconut Oil features a metallic foil wrapper including 50g markings on the underside for easy measurement. The fact that it is suitable for ‘vegan baking’ is clearly communicated on the front of pack.

Stork 100% Coconut Oil is available in cases of 10 and has an RRP of £2.95 ($3.87) per unit.

Laura Chenel’s launches Cranberry & Cinnamon Medallion

Californian company Laura Chenel’s is adding Cranberry & Cinnamon to its fresh chèvre Medallion Collection, offering a seasonal flavor to the line of 3.5-ounce disk-shaped goat cheese Medallions for the fourth quarter holiday period. The product will be available for pre-orders until August 31, 2018.

Laura Chenel’s new Cranberry & Cinnamon Medallion combines slightly sweet, yet tart, cranberries with the tangy taste of fresh chèvre, adding a touch of cinnamon.

Zachary Pass, Laura Chenel’s director of sales, said, “Red cranberries and warm cinnamon are flavors that are associated with the holidays. And with an accessible price point and myriad usage possibilities, our Cranberry & Cinnamon Medallion will benefit from impulse purchases made during this time of year.”​

The full line of 3.5-ounce cheeses in the Medallion Collection is made using only fresh goat milk from nearby farms in the western region of the US. Variants include Cranberry & Cinnamon; Poppy Seed & Peppercorn; Sun-dried Tomato & Basil; Chives & Shallots; Fig & Grapefruit; and Original. All have a SRP of $3.99 per unit.

Limited Edition Baked Brie en Croute for the Holidays

For the upcoming fourth quarter holiday season, Marin French Cheese will wrap its Traditional Brie in fresh, flaky pastry dough from La Boulangerie de San Francisco and package the pre-cooked, ready-to-bake appetizer, Baked Brie en Croute, for consumers across the US.

Pre-cooked, the 10.5-ounce Baked Brie en Croute is flow-wrapped, then placed in a pastry shop-style box with a window. The consumer finishes off the Baked Brie en Croute by baking it for about 20 minutes.  

Zachary Pass, Marin French Cheese national sales director, said, “With ‘taste’ and ‘convenience’ being two of the key buying decision factors during the entertaining season, consumers will now be able to serve their favorite party appetizer, brie en croute, with total confidence and no hassle.”​

Orders can be placed until August 31, 2018, for delivery October 15-December 28, 2018. The SRP is $12.99 per unit.

New yogurt in Taiwan

In Taiwan, Nestlé’s Klim milk powder has entered the yogurt market, with the launch of Klim Strawberry Yogurt and Klim Mixed Fruit Yogurt.

The sweet and sour yogurts are the first ambient yogurt products on the Taiwanese market that do not need to be refrigerated, the company said.

The yogurts contain more than 50% milk and include Streptococcus thermophilus​ and Lactobacillus​.

The yogurts are carried in Quanlian, PX Mart, Momo and Carrefour.

International Delight Oreo Creamer

US coffee creamer brand International Delight has partnered with OREO to “bring the taste of America’s favorite cookie to coffee mugs across the country.”

Rich, indulgent flavors have been a recent consumer favorite in the beverage category, including coffees and teas.

The International Delight OREO creamer is not the company’s first branded collaboration: It joins Cinnabon, Almond Joy, Hershey’s Chocolate Caramel and the forthcoming Reese’s Peanut Butter Cup. International Delight has also recently launched a limited edition, corresponding OREO iced coffee flavor.

Starbucks iced coffees

This month Starbucks responded to industry trends and released a new non-dairy iced coffee and a new cold brew flavor in its US locations.

Non-dairy plant-based alternatives like coconut, soy, almond, oat and rice have seen a recent surge in popularity among consumers looking for more options, and the cold brew coffee market has exploded into the mainstream.

The Iced Vanilla Bean Coconutmilk Macchiato contains no added syrup or dairy. It features vanilla bean powder, coconut ‘milk’ and shots of espresso. The Salted Cream Cold Foam Cold Brew is a blend of the Starbucks signature Cold Brew, caramel, and a salted, cold foam. It is also available at locations in Canada.

So Delicious Dairy Free Frozen Mousse

So Delicious Dairy Free has introduced Frozen Mousse to its healthy and indulgent non-dairy lineup of foods and beverages. It launched seven mousse flavors in July that range from just 300-330 calories per pint.

Salted Caramel Swirl, Mango Swirl, Peanut Butter Swirl, Strawberry Swirl, Lemon Swirl, Chocolate Chip and Cranberry Cherry Swirl hit grocery store shelves nationwide this month. It enters a competitive market of ‘light’ desserts sold by the pint that already includes heavy hitters like Halo Top and Ben & Jerry’s.

Land O’Lakes Soft Squeeze Butter Spread

Consumers are embracing butter, and Land O’Lakes has responded with the “first ever squeeze butter widely available to consumers.”

The Land O’Lakes Soft Squeeze Butter Spread is made with butter and is also formulated with canola oil, buttermilk and cream.

It can be found at several grocery chains like Meijer, Publix, Piggly Wiggly and Hy-Vee and will be available nationwide by the end of the summer.