Arla maintains involvement in Bangladesh

By Jim Cornall contact

- Last updated on GMT

Arla CEO Peder Tuborgh spent two days in Bangladesh recently.
Arla CEO Peder Tuborgh spent two days in Bangladesh recently.

Related tags: Bangladesh, Arla foods, Nutrition, Milk powder

During his recent visit to Bangladesh, Arla CEO Peder Tuborgh experienced first-hand how Arla is bringing affordable nutrition to more consumers while also stepping up its commitment to support the sustainable growth of the local dairy sector.

One of the key strategic markets for Arla to succeed in Southeast Asia is Bangladesh. Arla has had a presence in the country for the last 57 years and the company said the company is doing well thanks to the continuous growth of Arla Dano milk powder.

The brand is now the best known in the category in Bangladesh, having been crowned best milk powder brand for three consecutive years, enabling Arla Foods to establish itself as one of the biggest international dairy players in the country.

Addressing malnutrition

Arla is working hard on a corporate responsibility program in Bangladesh. The cooperative is working to address malnutrition in a country in which 56% of children are underweight, coupled with a significant proportion of the population living on less than $1.90 per day.

Arla's solution is Dano Daily Pushti milk powder. Launched in 2016, the fortified milk powder is the first of its kind in Bangladesh.

Peter Hallberg, Head of Arla Foods Bangladesh, said, "The product gained popularity very quickly. Families who could never afford to consume milk in the past, are now able to drink it on a regular basis. The success of Dano Daily Pushti has inspired us to develop new, nutritious products for low income consumers."

Demand and a dairy deficit

Local dairy production only meeting 40% of Bangladesh's demand for milk is also on Arla's agenda. As part of the growth strategy for the country, plans are being developed to support the development of the local dairy industry so more milk can be locally sourced.

Working with relevant government agencies is crucial, which is why, as part of his visit to Bangladesh last week, Tuborgh met with the minister for local government, rural development and cooperatives.

At the meeting, he cited Arla's work in Nigeria, where Arla is already actively engaging with the local dairy sector, a model that could be replicated in Bangladesh.

"I enjoyed spending two days with a very skilled and engaged Arla team in Bangladesh and I was very impressed with their level of engagement and ambition. They clearly understand the responsibility we have as the leading international dairy company operating in the country,”​ Tuborgh said.

“Our Arla Dano milk powder brand has a very strong position and the team is very much aware of the importance of meeting consumers' needs and making nutritious and affordable products available to as many people as possible in a country that still faces a lot of nutritional challenges. In addition, the team is very focused on maintaining high standards for product quality, food safety and workplace safety.”

Arla Foods’ retail and foodservice revenue in Bangladesh was €42m ($49m) in 2017 and is expected to increase further in 2018.

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars

On-demand webinars