The purpose of IDC SAMEA is to enable, coordinate, and execute turn-key solutions for a large-format aseptic package with The Answer tap, first to penetrate and transform the dairy industry of Pakistan, and subsequently that of neighboring countries with similar dairy issues.
IDC SAMEA will manage the entire supply chain – taps, bags, filling equipment, boxes and/or dispensers. Last month IDC announced the formation of the Alliance for Aseptic Foodservice (AAF); IDC SAMEA will work with AAF charter members to deliver its complete solution to dairy customers, with the initial focus on Pakistan.
Repeating the model
IDC and AAF members plan to replicate the model into other key locations.
Pakistan is the world’s fourth largest dairy consuming country, yet less than 10% of the country’s milk is processed and packaged. The rest is in the form of “loose” milk: raw unprocessed milk served from open vats.
IDC SAMEA and its customers will offer fresh milk directly from dairy farms, aseptically processed and packaged in a closed bag-in-box (BIB) system anchored by The Answer, the world’s only aseptic dispensing tap.
The company said an extensive market survey in Karachi conducted by ZAP Logistics, an IDC customer, indicated acceptance of the IDC package, appreciation of its push-button ease for pouring, and the taste and quality of the milk.
The group also intends to address similar dairy markets in Bangladesh, India, Turkey, and Africa. IDC SAMEA has already begun marketing the solution in Africa, though Pakistan represents the most imminent opportunity.
IDC said the closed bulk aseptic package has the potential to improve milk quality, safety, waste, and nutrition for more than 2bn people in those countries.
Pär Söderlund, former managing director for Tetra Pak Pakistan, spearheads the efforts of IDC SAMEA.
Söderlund said, “The Answer innovation represents a tremendous opportunity in this vast region. We are very excited to offer this solution to the region and to deliver safe, nutritious milk in a very convenient large size package that truly makes a difference.”