To start, we speak to Tng Ah Yiam, deputy CEO of NTUC FairPrice, which launched its debut infant formula range FairPrice Gold late in 2017.
He talks about how particular Singaporean parents are about the quality and nutritional content of infant formula products, and as such, why it is important for formula firms to work closely with government agencies like the Health Promotion Board (HPB) to meet consumer demands.
Tng also touches on how to offer on-the-go convenience for parents and children when it comes to feeding, and how keeping things affordable while focusing on nutritional content can help a fledgling brand thrive even in a brand-conscious environment.
Next, we speak to Eileen Phua, global marketing manager of Fonterra, who won the award for Infant Nutrition Ingredient of the Year at our inaugural NutraIngredients-Asia Awards last year.
Phua first tells us how parents prioritise factors such as cognitive development and gut health when purchasing infant nutrition products.
She then elaborates on innovations in probiotics and natural formulas within the APAC infant nutrition market — these two trends have been growing steadily over the last few years, and will continue to drive NPD for companies in the sector.
Finally, she details how industry can better provide for the needs of parents and young children while also ensuring it does not violate any regulations, and what we can expect on the infant formula market in APAC over the next three to five years.
Watch the video for the full story.