The company has more than 150 customers in the country and says it wants to take advantage of the recent economic ‘upswing’.
According to Euromonitor International, 2017 GDP in the Russian economy rose by 1.5% and a growth of about 1.6% is predicted for 2020. The soft drinks category is expected to show positive dynamics during this forecast period.
It claims amidst a background of falling beer sales, sales of non-alcoholic beer are predicted to grow in all RCIS states, particularly the Ukraine.
“The Russian economy is recovering from a two-year recession. With more than 700 pieces of equipment installed across various sites in this region, it is important for Sidel to accompany our clients in this recent upswing and grow our own business accordingly,” said Anatoly Rozentsvit, sales director DACH, CEE & RCIS Sidel.
The office is located in Moscow’s Savyolovsky district, north of the city centre, close to transport links. It will include sales, after-sales, customer care and field service functions for Sidel, dedicated to the RCIS area.
“The office will provide complete packaging technology, including equipment, line engineering and smart data expertise and services, for drinks, foods, home and personal care production, in PET, can and glass,” added Rozentsvit.
One example is Danone Russia which is running a PET bottling line for the Activia brand with Sidel's Combi Predis. The group recently expanded its capacity, enlarging its Chekhov site and installing lines to increase dairy products to increase market share.