The arrangement means more jobs, and the need for extra milk from up to 160 Norwegian farms.
Cheddar is the world's most popular cooking cheese, the company said, but it has not yet been popular in Norway. TINE said interest in cheeses with more flavor has increased, and cheddar is among the cheeses that more Norwegians are becoming interested in. Now TINE is establishing cheddar production at TINE Meieriet Verdal in Trøndelag.
TINE and Orkla join forces
Orkla and TINE have collaborated for many years on cheese on pizza. Both Orkla and TINE said they have noticed increasing interest in cheddar, and Orkla is the first to invest in the new Norwegian-produced cheese for its pizzas.
Paul Jordahl, CEO of Orkla Foods Norway, said, “Norwegian raw materials are important to us, and we are of course happy to now get Norwegian-produced cheddar for our pizzas. We are very pleased that TINE decided to start production, and we believe this is well received by consumers.”
Eight new jobs
TINE is in the process of establishing cheddar production at TINE Meieriet Verdal. Existing buildings have been expanded and new production lines are being installed in the spring. Production is expected to start in late summer or early autumn. The new production has created eight new jobs.
TINE said Swedish consumers eat five times as much cheddar as Norwegian consumers, and TINE believes the potential for cheddar in Norway can be up to 3,000 tonnes in a few years, meaning an increased need for milk from its farmers.