Lactinov’s Promess continues to impress

By Jim Cornall

- Last updated on GMT

Related tags Yoghurt Yogurt France Cooperative Tetra pak

One of the companies exhibiting at the Gulfood show in Dubai recently was Lactinov, a subsidiary of the French dairy cooperative Lact’Union Group.

The company’s ambient drinking yogurt, Promess, won an award at Gulfood, as it did in another huge show previously, at SIAL in Paris.

DairyReporter spoke with Soriya Jamet, commercial export sales, and Marine Migné, R&D engineer, at Gulfood.

The Halal-certified Promess drinking yogurt launched in November in more than 30 countries in Asia, Africa and the Middle-East.

The drink is packaged in a Tetra Prisma Aseptic 200ml carton with a long shelf-life at ambient temperature, without added preservatives, and addresses the rise of on-the-go consumption combined with healthy products.

Alexandre Zeitlin, export director, Lactinov, said Promess is the result of two years of R&D.

“Part of Lactinov’s strategy is to expand in export markets with products made from our own milk collection such as plain or flavored milk,”​ Zeitlin said.

“We are happy to add some value-added products to this range, such as this ambient drinking yogurt.

“Partnerships with manufacturers such as Tetra Pak, enabled us to find the appropriate packaging to meet export demands.”

10-month shelf-life

The Tetra Prisma Aseptic pack has a 10-month shelf-life and Tetra Pak worked with Lactinov to ensure the packaging was transportable overseas with outer cartons, which contain 24 single units and come with a handle to pick-up them up easily.

Gilles Tisserand, marketing director, Tetra Pak France & Benelux, said, “We are happy to support the launch of Promess Ambient Drinking Yogurt with Lactinov.

“The Tetra Prisma Aseptic 200ml is the perfect fit for this product. It is convenient, easy to use and drink from and it offers a modern design that goes with the product​. It is the result of a strong partnership with Lactinov to conceive the right packaging that makes the product easy to export.”

With two facilities in France, Lactinov Abbeville and Lactinov Brainethe company specializes in the marketing and sale of drinking milk and its derivatives, and the transformation of industrial fat.

Lactinov Abbeville, established in 1992, produces drinking milk and derivatives – infant milk and cooking cream in particular – using an aseptic process.  Lactinov Abbeville also operates in the dairy fat sector and processes bulk cream and standard and organic butter.

Lactinov Braine, built in 2004, specializes in the transformation and sale of dairy products and derivatives, including milk and cooking creams in multi-format brik packs using an aseptic process.

Lact’Union represents over 500 dairy farms in France and exports UHT milk for online, retail and food service channels in more than 50 destinations. It produces a range of packaging in HDPE bottle, bricks and pouches.

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