Müller targets 25% sugar reduction

The amount is based on total sugar SWA (sales weighted average) per 100g, less 3.8g lactose allowance per 100g (based on Kantar volume data).  According to the UK government, SWA is calculated by weighting the sugar level of individual products and calorie levels of single serve products by their volume sales, meaning companies need to focus reduction efforts on their top sellers to make the biggest impact.

Müller said that, if achieved, the reduction would be ahead of Public Health England’s voluntary guidelines, which seek a 20% lowering of total sugar by August 2020.

The company said it has already achieved a 13.5% reduction across its yogurt portfolio to August 2017.

Müller said the targets are because of the launch of its core Müllerlight and Müller Corner recipes. Made possible following the discovery of a new yogurt culture, the new Corner recipe contains up to 9% less sugar per 100g and the new Müllerlight recipe now contains 0% added sugar.

Müller has already reformulated Müllerlight Greek Style and Müllerlight Fruitopolis so that they include 0% added sugar.

Müller has also reformulated and removed sugar from the Müller Corner Strawberry flavor and Müller Quark Yogurt range, and launched Müller Corner Plain, the dairy company’s first Müller Corner made with unsweetened natural Greek style yogurt.