Nutrition Asia

WATCH: How will China's e-commerce and infant formula regulations shape the future for foreign firms?

This content item was originally published on, a William Reed online publication.

By Cheryl Tay

- Last updated on GMT

Related tags Infant formula e-commerce China

China's food and nutrition regulations have been closely watched by brands, suppliers and consumers alike, with infant formula and e-commerce being particularly important issues for both domestic and overseas players.

With the recently installed State Administration for Market Regulation (SAMR) keeping scrutiny on e- commerce and infant formula, distributors and manufacturers have had to reassess their respective businesses to ensure they are meeting regulatory requirements.

This month, we speak to two industry experts, who discuss what the stricter e-commerce regulations mean for overseas brands selling to China, and how infant formula companies have been affected by the government's increased focus on boosting the domestic market.

To begin, Ben Dingle, CEO of Australian goat milk formula brand Nuchev, tells us how his company as well as the wider Australian formula market, has dealt with more stringent e-commerce and infant formula rules.

He also elaborates on what it takes for foreign firms to not only navigate China's regulatory roadmap, but also to ensure long-term success in the country.

Next, executive director of Health Products Association (HPA) China, Jeff Crowther, explains how foreign firms can ensure smoother market entry into China amid the regulatory changes on the e-commerce front.

In addition, he offers his projection on the long-term outlook for overseas companies that are keen on continuing to sell to China through the e-commerce channel.

Watch the video to find out more.

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