Müller pop-up to create unique Müller yogurt

By Jim Cornall

- Last updated on GMT

Visitors to the pop-up shop in London can choose between 21 inclusions, as well as buy merchandise.
Visitors to the pop-up shop in London can choose between 21 inclusions, as well as buy merchandise.

Related tags Müller Yoghurt Yogurt

In the UK, Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop-up shop.

The business is inviting people to visit the Müller Corner Shop at Westfield Stratford City, London, until July 27.

Using a yogurt base of either Müller Corner, Müller Corner Plain or Müllerlight Greek Style Natural, and a choice of various fruit compotes, visitors can choose between 21 inclusions, from pumpkin seeds, milk chocolate coated digestive balls and almonds, to chocolate coated flakes and brownie pieces.

Customers can also purchase and engrave a Müller spoon, which has been designed with a corner and flat edge, to make consumption of a Müller Corner easier.

Müller is also offering pre-set and create-your-own salads, which are available with a Müller yogurt dressing. Core Müller branded yogurts, and fruit juices, water and hot drinks will also be available.

The Müller Corner Shop also incorporates a Müller Corner shaped ball pit, photobooth, and merchandise stand.

Michael Inpong, chief marketing officer at Müller, said, “Opening our first ever pop up shop is a hugely exciting milestone for our brand. We want to inspire people to live happy and healthy lifestyles, and our Müller Corner Shop gives us the platform to take this to the next level.

“Everyone knows about the goodness of dairy, and we’re looking forward to showing off its flexibility by offering salad bowls with Müller yogurt dressing for the very first time.

“With up to 28,000 possible yogurt combinations, we can’t wait to see what people come up with. We’re encouraging people to share their creations using #mullerlicious which we’ll be monitoring closely as we look for our next potential limited edition.”

Related topics Manufacturers Yogurt and Desserts

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