SIG partners with Plug and Play to find start-ups in the F&B industry

By Jenny Eagle

- Last updated on GMT

SIG partners with Plug and Play. Photo: SIG.
SIG partners with Plug and Play. Photo: SIG.

Related tags Sig Sig combibloc start-ups

SIG has partnered with start-up accelerator Plug and Play (P&P) to scout and select upcoming start-ups in the food and beverage industry.

The collaboration with Silicon Valley-based Plug and Play will enable SIG to explore new and exciting opportunities, as it connects with Plug and Play’s industry-specific accelerator programs. 

Rapidly changing world

B-Better combidome - rgb

SIG is also inviting its employees to come forward with innovations. It set up a Venture Capital Board in 2018 for staff to promote their entrepreneurial ideas independently.

Markus Boehm, CMO, SIG, said start-ups are increasingly driving industry innovation and value creation, and it is keen to identify and work with them to foster successful partnerships. 

We must continually innovate in this fast-paced and rapidly changing world, delivering differentiated products to consumers. To achieve this, we believe in fostering entrepreneurial culture and look forward to working closely with forward thinking start-up companies to identify tomorrow’s trends​,” he said. 

P&P is an early stage investor and corporate innovation platform. As an investor, it has access to a variety of start-ups, mainly through its location in Silicon Valley and personal relationships to other Venture Capital firms. 

If P&P finds a start-up valuable, it looks to invest into them. It is interested in collaborating with corporations, such as SIG, because it can give them valuable clues as to which start-ups might end up the most successful. 

Private network

Plug and Play‘s network of start-ups is private and will be shared with SIG according to our needs. Once a start-up has been identified, we will be notified and start an exchange to understand the value proposition/technology and interact with them​,“ added Boehm. 

We trust Plug and Play‘s position in Silicon Valley, its wide-reaching network, subject matter expertise, and investment track record, which will enable us to find exactly what we are looking for​.” 

Saeed Amidi, CEO/founder, P&P added its cooperation with SIG opens up opportunities to everyone globally and will drive exciting future food and beverage developments and partnerships. 

nutpods - SIGNATURE PACK - rgb

Former examples of where SIG has partnered with start-up companies prior to P&P include; nutpods, an independent, natural foods manufacturer in Seattle, introducing dairy-free products from plant-based ingredients. 

SIG partnered with them in 2018 to re-release its Seasonal Edition Pumpkin Spice creamer in its SIGNATURE aseptic carton packs made with polymers linked to plant-based renewable materials.

Yasmin Siddiqi, marketing head, SIG North America, said at the time: “In nutpods, we found a collaborator who shares our vision in creating a sustainable future​.” 

It also partnered with B-Better this month​, a water start-up brand from Unilever’s Future Platform, to launch a range of water beverages in SIG’s combidome carton bottle.

B-Better is the first company to use combidome with SIGNATURE packaging material and aluminium foil certified to Aluminium Stewardship Initiative (ASI) standard. 

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