Tubs of Country Crock are often compared to margarine and considered an alternative to dairy butter. The classic collection includes Original, Light, Churn Style, Calcium Plus Vitamin D, Salted Baking Sticks and Unsalted Baking Sticks.
The original products are made from plant oils, but some contain dairy ingredients and none are certified or tested as dairy-free. The new line is certified plant-based by the Plant Based Foods Association (PBFA).
Country Crock Plant Butter is available in three varieties - Avocado Oil in sticks, Olive Oil in sticks and tubs Almond Oil in sticks and tubs. The tubs contain 40% less saturated fat than dairy butter per serving, and the sticks have 25% less saturated fat than dairy butter.
Brian Orlando, CMO at parent company Upfield North America, said, "We believe that plant-based eating has a positive impact on health and on the environment, and that plant-based food products should taste delicious.
"That's why we set out to make a dairy-free butter that home cooks, chefs and bakers could cook, bake and spread with just like butter. We created a truly breakthrough product and have been so excited to see the response when people try it. We're turning even the biggest butter lovers out there into Country Crock Plant Butter lovers."
Country Crock said the production of its new products generates less than half the greenhouse gas emissions that producing dairy butter does. The products are also certified gluten-free and kosher. The 10.5oz tubs and 16oz sticks are rolling out nationwide this month.
The Plant Butter can be used 1:1 for butter in recipes, but the original tubs have a lower fat content than butter so they cannot be equally substituted in every recipe.