Ekosem-Agrar AG expands EkoNiva market presence tenfold in Russia

By Jim Cornall

- Last updated on GMT

The EkoNiva product range now consists of 50 items.
The EkoNiva product range now consists of 50 items.

Related tags Russia Milk Dairy

Ekosem-Agrar AG, the German holding company of Russian milk producer EkoNiva Group, continues to expand its distribution network.

The availability of its EkoNiva dairy products has been increased in the last three months from about 200 to more than 2,000 points of sale.

In total, 11 supermarket chains in the greater Moscow area as well as in the Kaluga, Voronezh and Lipetsk regions and several catering partners are now being supplied. The stores of the Billa, Diksy, Lenta, Metro and Miratorg chains were added this summer. The EkoNiva product range now comprises 50 items.

Stefan Dürr, principal shareholder and CEO of Ekosem-Agrar AG, said, “The development of a completely new brand and its gradual introduction into the retail market is not a matter of course and requires a sustainable sales and marketing strategy. We are all the more pleased about the progress we have already made in the first nine months since the market launch. In the coming months, further supermarket chains as well as further catering partners will be added.”

Expansion of milk production

Ekosem-Agrar AG is also continuing its growth of raw milk production. Since the beginning of the year, eight new dairy cow facilities have been opened. Five of these farms are located in the Voronezh region and one each in the Ryazan, Novosibirsk and Orenburg regions.

The new facilities offer space for about 25,000 dairy cows and 35,000 young cattle. Ekosem-Agrar now has 34 dairy cow facilities with more currently under construction to be operational by the end of the year.

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