Yasso opens new HQ in Colorado with fresh leadership

By Beth Newhart contact

- Last updated on GMT

The former co-CEOs plan to ‘stay close’ to the brand as board directors and investors, working on innovation and brand storytelling.
The former co-CEOs plan to ‘stay close’ to the brand as board directors and investors, working on innovation and brand storytelling.

Related tags: Greek yogurt, Dessert, ice cream alternatives, Leadership

As a Greek yogurt-based ice cream alternative, Yasso has grown to be a nationally distributed better-for-you dessert. Now the brand is handing off its leadership to a new management team and opening a headquarters in Boulder, Colorado.

Yasso shared that it will soon hit $100m in revenue in 2019, and the brand’s fast growth over the last few years led it to explore new leadership and facility options. It was co-founded by Amanda Klane and Drew Harrington in 2009, and the pair have worked to build the foundation for Yasso’s next growth phase.

The two were formerly co-CEOs, and Craig Shiesley will now take over as the new leader. Shiesley was previously an independent member of the Yasso Board, and most recently acted as president and COO of Amplify Snacks.

Harrington said, "Since we founded Yasso in 2009 at just 23 years old, it's been more than just a business for Amanda and me, it's been a way of life. It's been the thrill of a lifetime to work alongside our amazing team to build Yasso from a simple idea to a nationally distributed and recognized brand.”

“We felt now was an appropriate time to select a new leader to execute our strategic growth plan. As Craig joins the Yasso family as CEO, we're confident the brand will continue to grow and carry on with our mission to bring great tasting, better-for-you desserts to fans all across the country while making a positive impact in our communities."

Both Klane and Harrington plan to ‘stay close’ to the brand as board directors and investors. They will still work on innovation, brand storytelling and the Yasso Game On! Foundation, the company’s charitable mission.

Klane said, "Hiring a new CEO is no simple task and although Drew and I met with many impressive candidates from CPG brands we admire, we hadn't met someone we felt had everything it would take to lead Yasso until we met Craig.

"It was important for us to find a cultural fit who would stay true to our core mission and principles, but also someone with a proven track record of leading brands of scale with larger company management experience, but smaller company mindset. We found that in Craig and we are both excited to be partnering with him. His vision and ambition matches ours."

Shiesley officially joined the company in July and has built out an executive team for the newly renovated Yasso headquarters in downtown Boulder, including operations, sales, marketing and more.

Shiesley said, "The Yasso brand already has strong momentum, leading in velocity growth as well as repeat in the category, and yet there is so much more growth runway for the brand. In particular, I'm looking forward to leveraging our unique 'made with the goodness of Greek yogurt' product platform to accelerate the growth of our base business, and an innovation capability that will continue to delight consumers across new forms and categories. I'm also excited to expand our better-for-you snacking platform beyond Yasso to other strategic partnerships."

Related products

show more

Know your Ethnic Dairy Opportunities

Know your Ethnic Dairy Opportunities

DuPont Nutrition & Biosciences | 05-Dec-2018 | Technical / White Paper

Global consumers often look for something new from the yogurt category and products with a good story. In Western markets, this demand is driving a trend...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 19-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Related suppliers

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more

Webinars