Innovopro’s CP-Pro 70 chickpea protein concentrate is part of a new dairy-alternative beverage product line to be launched by Wyler Farms in Israel.
Wyler Farms said that according to a recent Market Watch publication, the world plant-based beverage market is set to reach $38bn by 2024, growing at a CAGR of more than 14% during 2018-2024.
Innovopro CEO, Taly Nechushtan, said, "Innovopro’s chickpea protein enables a sustainable supply chain, starting from the raw material itself, through the chickpea protein production that has a lower environmental impact than other utilization methods, to its use as the base ingredient for clean-label food products with shorter and healthier ingredient lists, for the health of the global market.
“Innovopro’s CP-Pro 70 is a functional plant- based protein and together with its unique neutral taste it's the perfect emulsification agent as well for the non-dairy industry.”
Gilad Tzory, CEO of Wyler Farms, said, “The cooperation between Innovopro and Wyler Farms is the perfect alliance to offer consumers with non-dairy alternatives.
“It will allow us to launch a unique non-dairy milk alternative for the Israeli market in order to meet the increasing demand for delicious and nutritious non-dairy products. CP-Pro 70 chickpea protein, with its high functionality and clean-label properties, has enabled us to successfully develop groundbreaking products. These are the first products of their kind in the Israeli market, and more new and exciting product launches are expected in the coming months."