Hochwald targets on-the-go and convenience dairy trends

By Jim Cornall contact

- Last updated on GMT

Hochwald will be showcasing new concepts at the Anuga trade show, in Cologne, Germany, from October 5-9.
Hochwald will be showcasing new concepts at the Anuga trade show, in Cologne, Germany, from October 5-9.

Related tags: hochwald, anuga

Hochwald Foods GmbH, the second biggest German dairy cooperative, is targeting consumers of on-the-go dairy products with new concepts at Anuga next week.

It will be showcasing concepts including milk drinks and coffee in convenient portion packages at the Anuga trade show, which takes place in Cologne, Germany, from October 5-9.

As a producer of specialized dairy products such as evaporated and sweetened condensed milk, Hochwald Foods said it has been analyzing and adapting to changing consumer behavior within the dairy sector.

The company said it has been increasingly investing in and working on ready-to-drink (RTD) concepts such as RTD coffee, drinking yogurt and drinking milk formats serving the healthy and convenient dairy categories.

One of the main dairy categories driving future growth within the on-the-go trend is drinking yogurt. The category has gained the attention of many busy consumers as it offers a healthy and still filling on-the-go alternative.

Worldwide, drinking yogurt has been in the top three dairy product categories with an expected annual growth rate of more than 8%, driving significant growth in the dairy industry. In China, drinkable yogurt is expected to grow by nearly 3.5m metric tonnes in the next five years, according to Euromonitor.

Recent new Hochwald products

To answer the demand of nutritious, small and affordable alternatives, Hochwald has introduced its own drinking yogurt in 200ml Tetra Prisma Aseptic packaging with straw in different flavors.

Another category accelerating consumer demand for on-the-go products is led by RTD coffee. Euromonitor notes that RTD Coffee is expected to become one of the fastest growing food and beverage categories in Western Europe.

Hochwald said it has added to its presence in the RTD coffee segment by introducing a nitro infused coffee in a 250ml metal can. By adapting new flavors, recipes and formats, Hochwald said it aims to keep pace with changing consumer behavior and new consumption occasions.  

As one of the main exporters for UHT milk products to China, Hochwald has been producing 200ml milk packages. Besides plain UHT milk in convenient packages, fortified milk has been driver for functional food in Asia, especially addressing parents with young children in the transition phase from infant formula to regular milk. Recently, Hochwald started with a new concept of 200ml UHT milk enriched with vitamin A and D.

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