Languiru, one of the three largest dairy producers in the region of Rio Grande do Sul, has been implementing SIG’s digital solutions since 2017.
Languiru operates in an environment where consumers are demanding more transparency in business, more product information, and more digital communication with their brands of choice. The cooperative also needs to manage products in its supply chain, and ensure visibility to guarantee efficiency, control and safety.
Languiru set out to create a new dairy concept: Qualidade do início ao fim, or “Quality from beginning to end”. But in order to realize this promise, the producer needed a solution that not only makes product data easily accessible, but can also drive consumer engagement, trust and brand recognition.
For this, Languiru turned to SIG’s integrated Connected Pack platform – a drive to deliver unique digital coding technologies and track-and-trace solutions that ensure 100% connectivity and transparency together with greater digital interaction and engagement.
“Languiru has always stood out for the quality of its products, and the use of SIG’s innovative Connected Pack technology has enabled us to strengthen this perception and show consumers that Languiru milk is truly differentiated,” said Languiru Cooperative president, Dirceu Bayer.
Since May 2017, Brazilian consumers of five different Languiru milk products have been able to access quality data, brand information and interactive quizzes directly on their smartphones by scanning a unique on-pack QR code.
Adding value throughout the supply chain
The process of product traceability in the supply chain has now been reduced from five hours to five minutes, making recalls significantly easier. And in 2018, Languiru recorded a productivity improvement of more than 5% at its dairy plant, resulting in less waste and improved costs.
Languiru has also commissioned a third SIG filling machine. This new line ensures 100% of Languiru’s long-life milk and chocolate milk product Chocolan has surgical traceability with unique QR codes securing end-to-end traceability for consumers and Languiru.
Traceability for Origem
A few months ago, Languiru launched a new premium milk, Origem. The milk is produced by only five farms, which all have the Good Practices of the Farm seal – a local initiative recognizing dairy farms with best practices and processes – and are filled within 24 hours. The originating milk doesn’t have stabilizers, which maintains its purity, freshness and flavor characteristics.
With SIG's Connected Pack technology, consumers can obtain information about the milk and the farm where it was produced, as well as information from producers, time of collection and satellite images of the farms.
Unique QR codes tied to the originating milk, as well as Languiru’s regular line, offer detailed information on factory quality tests and support traceability all the way to the shelf.