DMK Group expands strategic partnerships in ice cream sector

By Jim Cornall

- Last updated on GMT

DMK Ice Cream is partnering with Ahoj-Brause for the upcoming ice cream season.
DMK Ice Cream is partnering with Ahoj-Brause for the upcoming ice cream season.

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DMK Group is expanding its existing portfolio in the ice cream sector with new creations for the Milram and Baileys brands, while also further expanding its partnerships with other brands.

After working with Bahlsen last year, DMK Ice Cream is also partnering with Ahoj-Brause for the upcoming ice cream season. Starting March 2020, a new product concept will be available to retail in the form of the Ahoj-Brause “Brause Cup”.

As part of its strategic realignment, Germany’s largest dairy cooperative said it can look back on a successful level of development in the ice cream sector.

“We want to build on our positive momentum in the ice cream sector from the previous year. In 2020, DMK Group will therefore continue to focus on consistently developing and expanding a profitable brand business – one which already accounts for 15% of its total sales,” ​said Marcus-Dominic Hauck, COO of DMK Ice Cream.

“The aim is to also optimize processes and significantly increase distribution. An awareness of our products among customers and end consumers is a basic condition for positive brand development. We therefore want to more strongly apply targeted communication measures and thus continuously develop the brand business in the ice cream sector.”

DMK Ice Cream is starting the 2020 ice cream season with several new products for Baileys, and beginning in March, the new Strawberries & Cream variety will complement the 500 ml cup segment.

In addition, the “Mini Selection Pleasure” mix box will be launched. Three varieties of Baileys stick ice cream – each in a dessert size of 55 ml – will complement the 90 ml stick ice cream that was launched last year. 

With the Milram brand, DMK is now bringing the buttermilk ice cream varieties of strawberry and lemon into the waffle cone segment, available in a mix box.




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